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WOMEN VOTE! to Mobilize Voters in California Special Election

WASHINGTON D.C. -- EMILY's List, the nation's largest financial resource for women candidates, today announced a new WOMEN VOTE! project in support of Dr. Judy Chu in California's 32nd congressional district. As the nationwide voter mobilization and education project of EMILY's List, WOMEN VOTE! will reach out to key voters in the Los Angeles-area district through an extensive mail program.

The California WOMEN VOTE! program will run through the special election on May 19th and hopes to reach 17,000 households representing 24,000 individual voters throughout the district. The mail will highlight Dr. Chu's deep roots in the community, her exceptional record on education and the economy, and her strong support from community and civic leaders. The program will target Latinos who have an active voting history in special and primary elections and Latinos who are permanent absentee voters. The first in a series of four mailings will reach voters in two weeks.

EMILY's List WOMEN VOTE! has worked for more than a decade to inform and engage women voters in the electoral process on the premise that when women vote, women win. “The more voters learn about Dr. Judy Chu and her record of public service, the more excited they are going to be about voting for her,” said Maren Hesla, EMILY's List WOMEN VOTE! director. “It is our hope that through these efforts, voters in the 32nd district will be better informed on the issues that we know are important to them and that they will act on that information on election day.”

Launched in 1995, the historic EMILY's List WOMEN VOTE! project combines polling and research, advanced information technology, sophisticated message testing, and precinct-by-precinct field work to mobilize millions of women voters across the country. EMILY's List designed WOMEN VOTE! to build a progressive political base that will elect more Democrats, especially women, by helping to increase turnout among women voters year after year.

EMILY's List is the nation’s largest financial resource for women candidates. In the 2007-2008 cycle, EMILY's List raised more than $43 million to support its mission of recruiting and supporting women candidates, helping them build strong campaigns, and mobilizing women voters to turn out and vote. EMILY's List and its members directly contributed more than $9 million to EMILY's List candidates for federal and gubernatorial office. With more than 100,000 members across the country, EMILY's List is one of the largest political action committees in the nation. Since its founding in 1985, EMILY's List has worked to elect 79 pro-choice Democratic women to the U.S. House, 15 to the U.S. Senate, nine governors, and hundreds of women to the state legislatures, state constitutional offices, and other key local offices.